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Postcards: Their Benefits and Why You Need Them

June 30th, 2021|Categories: Direct Mail, Direct Marketing, Marketing, Personalized Marketing, Print|Tags: , , , , , |

Postcards are incredibly effective marketing tools. They're a must-have in your repertoire for marketing your business. They're also a great way to drive sales, increase brand awareness, and they're affordable to print and mail. 1. Versatile A great thing about postcards is that they're so versatile. You can do nearly [...]

Vector vs Raster: What’s the Difference?

June 2nd, 2021|Categories: Digital, Graphic Design, Logo Design|Tags: , , , |

Vector vs raster. CMYK vs RGB. Serif vs sans serif. The design world comes with a slew of different terms. If you're looking to get some design work, promotional products, or business-branded apparel, your designer or printer will ask for your logo in vector format. Interested in printing brochures, magazines, [...]

6 of the Most Popular and Effective Promotional Items

May 24th, 2021|Categories: Direct Marketing, Marketing, Personalized Marketing, Promotional Products|Tags: , , , |

Before delving into the world of promotional items, it's important to know your ideal customer. What may work for one business, may not work for yours. For example, yoga mats would be amazing for gyms to giveaway. Possibly not the best thing for restaurants though. Select products that align best [...]

7 Common Types of Booklet Binding

May 17th, 2021|Categories: Print|Tags: , , |

Binding paper is one of our area's of expertise at Graphic Image. It goes hand-in-hand with printing, and booklets and newsletters are a popular choice for direct mailers. What is Binding? Stitches and coils and glue, oh my! Simply put, binding is the act of attaching multiple sheets of paper [...]

3 Reasons Why Millennials Love Direct Mail

May 10th, 2021|Categories: Direct Mail, Direct Marketing, Marketing, Personalized Marketing, Print|Tags: , , , |

Millennials and direct mail. You would think that the two don't make much sense together. After all, millennials grew up in the digital age. They're tech-savvy, and promote environmental sustainability. But despite all this, millennials still appreciate (even enjoy) getting direct mail. People tend to say direct mail is dead, [...]

The Benefits of Every Door Direct Mail (EDDM)

May 3rd, 2021|Categories: Direct Mail, Direct Marketing, Marketing, Print|Tags: , , , , |

Is your direct mail campaign looking to reach specific people or neighborhoods? If your campaign is geographic, then EDDM (or simplified mail) is a huge cost saver in overall mail costs. Every Door Direct Mail (EDDM) is a program by the US Postal Service. It helps small businesses promote themselves [...]

Why Promotional Products are Essential to Your Business

April 26th, 2021|Categories: Branding, Direct Marketing, Marketing, Personalized Marketing, Promotional Products|Tags: , , , |

Promotional products (also known as ad specialties) are a powerful marketing tool. They're both essential and crucial to promoting your business. They're a great way to grow brand exposure and awareness. And, the options are endless when it comes to picking out a promo item. Not a fan of lanyards [...]

RGB vs CMYK: Color Modes Explained

April 19th, 2021|Categories: Digital, Graphic Design, Print|Tags: , , , , , |

Whether you're a graphic designer, photographer, printer, or you've commissioned a design, it's important to know the difference between RGB and CMYK. RGB and CMYK are both color modes for displaying color for digital and print design. While similar, they both have a separate and equally important place in the [...]

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