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RGB vs CMYK: Color Modes Explained

April 19th, 2021|Categories: Digital, Graphic Design, Print|Tags: , , , , , |

Whether you're a graphic designer, photographer, printer, or you've commissioned a design, it's important to know the difference between RGB and CMYK. RGB and CMYK are both color modes for displaying color for digital and print design. While similar, they both have a separate and equally important place in the [...]

8 Digital Marketing Trends for 2021

April 5th, 2021|Categories: Digital, Email Marketing, Marketing, Personalized Marketing, Social Media, Web Marketing|Tags: , , , , , , |

2020 was a dark and difficult year, but there's a light at the end of the tunnel with 2021. Last year, businesses faced many different challenges, and had to start thinking out of the box to reach their cliental. This year, people have become accustomed to the swing of things [...]

How an Extra 3″ Increased Donations by 300%

March 26th, 2021|Categories: Direct Mail, Direct Marketing, Marketing, Personalized Marketing, Print|Tags: , , , |

2020 was a huge challenge for us all. Nonprofits had a particularly difficult time generating revenue. They faced growing competition while their donors were struggling financially. Moreover, they weren’t able to have face-to-face encounters with potential donors. So, they had no choice but to get creative. Boosting Donor Response Mission [...]

Low Cost, Effective Marketing Tools

March 19th, 2021|Categories: Digital, Direct Marketing, Email Marketing, Graphic Design, Marketing, Personalized Marketing, Promotional Products, Social Media|Tags: , , , , |

Recently start a new business and in need of low cost, effective marketing tools? Or just interested in expanding your reach in different ways? The marketing world has many different avenues and roads to explore. They say you have to spend money in order to make money. And, that's absolutely [...]

5 Ways to Make Your Printing More Eco-Friendly

March 12th, 2021|Categories: Digital, Direct Mail, Print|Tags: , , , , |

Ever feel overwhelmed by the ever growing need for eco-friendly printing? You're not alone. The push for sustainability grows every year. We each hold the responsibility to lessen our environmental impact and diminish our carbon footprint. The way we treat the environment has huge consequences for the future of our [...]

Personalize Your Direct Mail with Variable Data Printing

March 5th, 2021|Categories: Direct Mail, Direct Marketing, Marketing, Personalized Marketing, Print|Tags: , , , , , , , |

Interested in personalizing your direct mail with variable data printing but not sure where to start? We know how overwhelming the options can be, and we're here to guide you through it. For starters, variable data printing (VDP) is where you can switch out text and images from one printed [...]

4 Reasons to Personalize Your Direct Mail Marketing

February 26th, 2021|Categories: Branding, Direct Mail, Direct Marketing, Marketing, Personalized Marketing, Print|Tags: , , , , , , |

When it comes to direct mail marketing, the more personalized the better. People are inundated with ads and promotions in this day and age. So much so, that most of it becomes noise and people turn a blind eye to it. Thousands of emails go unread and unopened; thousands of [...]

5 Reasons Why Direct Mail Marketing Works

February 12th, 2021|Categories: Digital, Direct Mail, Direct Marketing, Marketing, Personalized Marketing, Print|Tags: , , , , , , |

What is Direct Mail Marketing? A type of direct marketing strategy to engage with prospects by sending them something physical in the mail. This is done by either the United States Postal Service or another delivery service. Some popular examples are postcards, flyers, coupons, corporate promotional items, newsletters, and perishable [...]

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